Columbia Quad Squad / Bout Flyers

It’s fuzzy how the birth of this eight wheeled adventure rolled out of a Dionysian jaunt into some visually sweet fruition, but sometimes these things happen.

I was conversing with Debya Gore one evening at a local haunt and I noticed one of her roller derby flyers was at our side tucked beneath a cenicero.

After we both picked it apart for several minutes or so, she and I cooperatively decided that I should try my hand at applying my own warped slant to Debya’s unique gaggle of wild and rolling women.

The main marketing message Gore wished to showcase was the fact that alcoholic spirits were now going to be available for sale and consumption at bouts.   I came up with the tag, “When We Reign, We Pour.”

View the drinking endorsement here.

I was particularly satisfied with the strong tag line for the event but the deliverable’s design is arguably not portfolio worthy.  I do, however,  feel it serves the purpose of visually demonstrating the progression of a visual direction over the course of time and drafting.  Thus, its inclusion in this spiel.

Luckily, despite my first effort being what I felt was somewhat of a strikeout, I was asked to fashion another flyer for the following bout in June.

This time, though, the girls had already crafted a seasonally appropriate tag line themselves and I was to only concern myself with visual craft.

View the June 2008 flyer here.

My goal with this approach was to create an appropriate, modern, and somewhat unexpected aesthetic.  Most roller derby fliers and promotional materials I had seen had the same old tired, hackneyed, distressed and worn out aesthetic.

[ MORE ON THIS TO COME]