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<channel>
	<title>W. Heyward Sims</title>
	<atom:link href="http://heyward5000.com/x/feed/" rel="self" type="application/rss+xml" />
	<link>http://heyward5000.com/x</link>
	<description></description>
	<lastBuildDate>Mon, 26 Apr 2010 01:11:33 +0000</lastBuildDate>
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			<item>
		<title>Inspired Communities / Map</title>
		<link>http://heyward5000.com/x/2010/04/inspired-communities-map/</link>
		<comments>http://heyward5000.com/x/2010/04/inspired-communities-map/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 00:44:55 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=1620</guid>
		<description><![CDATA[<p>For this project, I was to design an interactive map and create its motion using Flash.  The map served as ]]></description>
			<content:encoded><![CDATA[<p>For this project, I was to design an interactive map and create its motion using Flash.  The map served as a supplement to Inspired Communities&#8217; website.</p>
<p>View select screen shots of the map below or view the map in action <strong><em><a href="http://inspiredcommunities.com/communitymap.html">here</a></em></strong>.</p>
<ul>
<li><a title="Inspired Communities Map / Scene 1" href="http://www.heyward5000.com/images/inspired1.jpg" rel="lightbox[1620]" rel="shadowbox[post-1620];player=img;" target="_self">Scene 1</a></li>
<li><a title="Inspired Communities Map / Scene 2" href="http://www.heyward5000.com/images/inspired2.jpg" rel="lightbox[1620]" rel="shadowbox[post-1620];player=img;" target="_self">Scene 2</a></li>
<li><a title="Inspired Communities Map / Scene 3" href="http://www.heyward5000.com/images/inspired3.jpg" rel="lightbox[1620]" rel="shadowbox[post-1620];player=img;" target="_self">Scene 3</a></li>
<li><a title="Inspired Communities Map / Scene 4" href="http://www.heyward5000.com/images/inspired4.jpg" rel="lightbox[1620]" rel="shadowbox[post-1620];player=img;" target="_self">Scene 4</a></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Dfine</title>
		<link>http://heyward5000.com/x/2010/04/dfine/</link>
		<comments>http://heyward5000.com/x/2010/04/dfine/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:55:50 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=1594</guid>
		<description><![CDATA[<p>This mark and type treatment was designed for a new gym in Charleston, SC.</p>
<p>View it here.</p>
]]></description>
			<content:encoded><![CDATA[<p>This mark and type treatment was designed for a new gym in Charleston, SC.</p>
<p><a title="Dfine" href="http://www.heyward5000.com/images/dfine.jpg" rel="lightbox[1594]" rel="shadowbox[post-1594];player=img;" target="_self"><em><strong>View it here.</strong></em></a></p>
]]></content:encoded>
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		<item>
		<title>Sohipotome</title>
		<link>http://heyward5000.com/x/2010/04/sohipotome/</link>
		<comments>http://heyward5000.com/x/2010/04/sohipotome/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 20:22:34 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=1576</guid>
		<description><![CDATA[<p>This mark and type treatment was created for a women in hip hop awards event that was held in Chapel ]]></description>
			<content:encoded><![CDATA[<p>This mark and type treatment was created for a women in hip hop awards event that was held in Chapel Hill, NC.</p>
<p><a title="Sohipotome" href="http://www.heyward5000.com/images/sohipotome_016.jpg" rel="lightbox[1576]" rel="shadowbox[post-1576];player=img;" target="_self"><strong><em>View it here.</em></strong></a></p>
]]></content:encoded>
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		<item>
		<title>Wee Little Arts / Direct Mailer</title>
		<link>http://heyward5000.com/x/2010/01/weelittlearts/</link>
		<comments>http://heyward5000.com/x/2010/01/weelittlearts/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 17:51:08 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=1355</guid>
		<description><![CDATA[<p>More will be said on this entry when I figure out the words to use.  View the pieces below for ]]></description>
			<content:encoded><![CDATA[<p>More will be said on this entry when I figure out the words to use.  View the pieces below for the time being.</p>
<p><a title="Wee Little Arts Mailer" href="http://www.heyward5000.com/images/wla_front.jpg" rel="lightbox[1355]" rel="shadowbox[post-1355];player=img;" target="_self"><strong><em>Front Side </em></strong></a><strong><em> / </em></strong><a title="Wee Little Arts Mailer" href="http://www.heyward5000.com/images/wla_back.jpg" rel="lightbox[1355]" rel="shadowbox[post-1355];player=img;" target="_self"><strong><em>Back Side</em></strong></a></p>
]]></content:encoded>
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		<title>The Jam Room / New Specials</title>
		<link>http://heyward5000.com/x/2009/12/jamroomspecialscollateral/</link>
		<comments>http://heyward5000.com/x/2009/12/jamroomspecialscollateral/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 18:47:16 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=1228</guid>
		<description><![CDATA[<p></p>
<p>New decade means a  new deal.</p>
<p>In need of a way to showcase some new deals, a new recording space, ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1377" title="jamroom_header" src="http://heyward5000.com/x/wp-content/uploads/2009/12/jamroom_header.jpg" alt="jamroom_header" width="659" height="230" /></p>
<p>New decade means a <a href="http://www.heyward5000.com/images/fdrnewdeal.jpg" rel="lightbox[1228]" rel="shadowbox[post-1228];player=img;" target="_blank"> </a><a title="Deals" href="http://www.heyward5000.com/images/fdrnewdeal.jpg" rel="lightbox[1228]" rel="shadowbox[post-1228];player=img;"><strong><em>new deal</em></strong></a>.</p>
<p>In need of a way to showcase some new deals, a new recording space, and its standard product,  <em><strong>the Jam Room</strong></em> enlisted me to fashion several pieces that the owner could use for 2 sided handbills interchangeably.</p>
<p>View the four angles to market below:</p>
<ul>
<li><em><strong><a title="Jam Room / Mega Special" href="http://www.heyward5000.com/images/jamroom_mega.jpg" rel="lightbox[1228]" rel="shadowbox[post-1228];player=img;" target="_self">The Mega Special</a> </strong></em></li>
<li><a title="Jam Room / Control Room" href="http://www.heyward5000.com/images/control_room_light.jpg" rel="lightbox[1228]" rel="shadowbox[post-1228];player=img;" target="_self"><strong><em>The Control Room</em></strong></a></li>
<li><a title="Jam Room / Vocal Room" href="http://www.heyward5000.com/images/vocals_light.jpg" rel="lightbox[1228]" rel="shadowbox[post-1228];player=img;" target="_self"><strong><em>Vocal Room</em></strong></a><a title="Jam Room  / Military Discount" href="http://www.heyward5000.com/images/jamroom_military.jpg" rel="lightbox[1228]" rel="shadowbox[post-1228];player=img;" target="_self"> </a></li>
<li><strong><em><a title="Military Discount" href="http://www.heyward5000.com/images/jamroom_military.jpg" rel="lightbox[1228]" rel="shadowbox[post-1228];player=img;">The Military Discount</a></em></strong></li>
</ul>
]]></content:encoded>
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		<item>
		<title>DBETM / Control Video</title>
		<link>http://heyward5000.com/x/2009/10/dbetm-control/</link>
		<comments>http://heyward5000.com/x/2009/10/dbetm-control/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 11:50:53 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Other Media]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=888</guid>
		<description><![CDATA[<p></p>
<p>With the budget akin to that of a state university&#8217;s art department that gets shafted like a porno for a ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1514" title="control_header" src="http://heyward5000.com/x/wp-content/uploads/2009/10/control_header.jpg" alt="control_header" width="659" height="230" /></p>
<p>With the budget akin to that of a state university&#8217;s art department that gets shafted like a porno for a lame football team that loses year after year and has an <strong><em><a title="Emphasis on the Zero" href="http://www.heyward5000.com/images/spur.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_blank">otherworldly knack</a></em></strong> for humiliating legendary coaches,  <a title="Diesel / Odd Horse Version" href="http://www.heyward5000.com/images/lpizzle.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_self"><em><strong>Diesel</strong></em></a> , Death Becomes Even the Maiden&#8217;s first lady, and<strong><em> I <a title="Control / On Set w/ Diesel" href="http://www.heyward5000.com/images/controlset.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_self">produced this video</a>.</em></strong></p>
<p>The idea from the beginning was <a title="Science" href="http://www.heyward5000.com/images/technology.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_self"><strong><em>not to rely heavily on technology</em></strong></a> or a complex set but to assume a <a title="Beef Brisky Choppy" href="http://www.heyward5000.com/images/briskandchoppy.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_blank"><strong><em>brisk and choppy</em></strong></a> editing style that would evoke a manic mood which mirrored that of the frenzied musical style.</p>
<p>This idea was accentuated through covering the drums, cymbals,  and &#8220;stage&#8221; with <a title="Lots of Flour" href="http://www.heyward5000.com/images/adluh.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_self"><em><strong>lots of flour</strong></em></a>.  While its manifest purpose was to provide visual emphasis on how hard the drummer mangles his set, it also conveniently provided for a latent misinterpretation that was too delicious to try and circumnavigate:  a group performing in a setting which is <a title="June" href="http://www.heyward5000.com/images/cleaver.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_self"><strong><em>littered  by mounds of cocaine.</em></strong></a></p>
<p>Diesel, <a title="Forecast / Reign" href="http://www.heyward5000.com/images/driversseat.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_blank"><em><strong>in the driver&#8217;s seat</strong></em></a>, and I  poured over the editing for several weeks <a title="Thrill of the Chill" href="http://www.heyward5000.com/images/chill.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_blank"><em><strong>with </strong></em><em><strong>Chill&#8217;s in hand</strong></em>.</a> I was responsible <a title="Control / Titles Frame" href="http://www.heyward5000.com/images/control_titles.jpg" rel="lightbox[888]" rel="shadowbox[post-888];player=img;" target="_self"><strong><em>for the titles</em></strong></a>, and created them in AfterEffects.</p>
<p><strong><em><a href="http://www.vimeo.com/4603620"><strong><em>View the video on Vimeo here.</em></strong></a></em></strong></p>
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		<title>Sweet Vans</title>
		<link>http://heyward5000.com/x/2009/10/sweet-vans/</link>
		<comments>http://heyward5000.com/x/2009/10/sweet-vans/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:45:41 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=858</guid>
		<description><![CDATA[<p></p>
<p>I&#8217;d talk about these guys, but there is little to no reason to try and pole vault over what my ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1375" title="vans_header_test" src="http://heyward5000.com/x/wp-content/uploads/2009/10/vans_header_test.jpg" alt="vans_header_test" width="659" height="230" /></p>
<p>I&#8217;d talk about these guys, but there is little to no reason to try and pole vault over what my toxic twin<em><strong> </strong><strong><a title="St. Patrick's 2008" href="http://www.heyward5000.com/images/stpats2008.jpg" rel="lightbox[858]" rel="shadowbox[post-858];player=img;">Logan K. Young </a></strong></em>already scribed perfectly the first time:<strong><em><a href="http://www.free-times.com/index.php?cat=1992912064227409&amp;ShowArticle_ID=11010809091161043" target="_blank"><br />
</a></em></strong></p>
<blockquote><p><em>“<strong>Get ready fo’ us to blow yo’ dicks off next Saturday,</strong></em><em>” or so swears a recent <strong><a href="http://twitter.com/sweetvans" target="_blank">Tweet</a></strong> from wankster emcees <a title="B Money" href="http://www.heyward5000.com/images/bmoney.jpg" rel="lightbox[858]" rel="shadowbox[post-858];player=img;" target="_self"><strong>B-Money</strong></a></em><em> and <strong><a title="Ginger Snap" href="http://www.heyward5000.com/images/gingersnap.jpg" rel="lightbox[858]" rel="shadowbox[post-858];player=img;" target="_self">Ginger Snap</a></strong>. Every bit an idle threat as it is infantile lyrical promise, on the surface, these foulmouthed undergrad joke-hoppers offer about as much street merit as Asher Roth. </em></p>
<p><em><strong>Listen closely though</strong>, and what you’ll eventually hear is one of the most <a title="Erudite" href="http://www.heyward5000.com/images/erudite.jpg" rel="lightbox[858]" rel="shadowbox[post-858];player=img;" target="_self"><strong>erudite post-modern discourses on popular music</strong></a> this side of a Greil Marcus tome. Self-conscious, self-aggrandizing and, perhaps most importantly, self-parodying, Sweet Vans “rap” about everything from local music blog scenesc.com to rape prevention in Maxcy Gregg park to, as quite often aired on WUSC, <a title="Waffle Fries" href="http://www.heyward5000.com/images/wafflefries.jpg" rel="lightbox[858]" rel="shadowbox[post-858];player=img;" target="_self"><strong>Chic-fil-A’s waffle fries</strong></a>. </em></p>
<p>And with stellar remixes,<em> done mix-tape style, featuring other local artists, <strong>the entire meta element only thickens</strong>. Given the right vehicle, kids will say the darndest things these days, so <strong>do yourself and your cred a solid </strong>and holla at these two. Or in their words: Treat yoself, bitch.</em></p></blockquote>
<p><strong><em><a title="Sweet Vans / 13 NOV 2009" href="http://www.heyward5000.com/images/sweetvans_lightbox.jpg" rel="lightbox[858]" rel="shadowbox[post-858];player=img;" target="_blank">View the flyer I designed to promote their November 2009 gig.</a></em></strong><em><br />
</em></p>
<p>Then, treat yoself:</p>
<p><strong><em><a href="http://www.myspace.com/sweetvanssc">Listen to Sweet Vans</a></em></strong></p>
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		<title>Mashburn Construction</title>
		<link>http://heyward5000.com/x/2009/09/mashburn-construction/</link>
		<comments>http://heyward5000.com/x/2009/09/mashburn-construction/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:31:03 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=818</guid>
		<description><![CDATA[<p></p>
<p>For this website overhaul, I acted as lead designer and worked in conjunction with a fluent action scripter to bring ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1381" title="mashburnheader" src="http://heyward5000.com/x/wp-content/uploads/2009/09/mashburnheader.jpg" alt="mashburnheader" width="659" height="230" /></p>
<p><em>For this website overhaul</em>, I acted as lead designer and worked in conjunction with a fluent action scripter to bring the final deliverable to mechanical life.  The site&#8217;s focus was to revolve primarily around Mashburn Construction&#8217;s extensive portfolio.</p>
<p>View select screen shots of the website below.</p>
<ul>
<li><a title="1" href="http://www.heyward5000.com/images/mashburn_1.jpg" rel="lightbox[818]" rel="shadowbox[post-818];player=img;" target="_self"><strong><em>Angle 1</em></strong></a></li>
<li><a title="2" href="http://www.heyward5000.com/images/mashburn_2.jpg" rel="lightbox[818]" rel="shadowbox[post-818];player=img;" target="_self"><strong><em>Angle 2</em></strong> </a></li>
<li> <a title="3" href="http://www.heyward5000.com/images/mashburn_3.jpg" rel="lightbox[818]" rel="shadowbox[post-818];player=img;" target="_self"><strong><em>Angle 3</em></strong></a></li>
<li><a title="3" href="http://www.heyward5000.com/images/mashburn_3.jpg" rel="lightbox[818]" rel="shadowbox[post-818];player=img;" target="_self"> </a> <a title="4" href="http://www.heyward5000.com/images/mashburn_4.jpg" rel="lightbox[818]" rel="shadowbox[post-818];player=img;" target="_self"><strong><em>Angle 4</em></strong></a></li>
<li><a title="4" href="http://www.heyward5000.com/images/mashburn_4.jpg" rel="lightbox[818]" rel="shadowbox[post-818];player=img;" target="_self"><strong><em> </em></strong></a> <a title="5" href="http://www.heyward5000.com/images/mashburn_5.jpg" rel="lightbox[818]" rel="shadowbox[post-818];player=img;" target="_self"><em><strong>Angle 5</strong></em></a></li>
</ul>
<p>And, <strong><em><a href="http://www.mashburnconstruction.com" target="_blank">view the entire website here.</a></em></strong></p>
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		<title>City of Camden</title>
		<link>http://heyward5000.com/x/2009/09/city-of-camden/</link>
		<comments>http://heyward5000.com/x/2009/09/city-of-camden/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 05:40:31 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=759</guid>
		<description><![CDATA[<p>The City of Camden&#8217;s website was, for lack of better words, a bit out of  date.  I acted as ]]></description>
			<content:encoded><![CDATA[<p>The City of Camden&#8217;s website was, for lack of better words, a bit out of  date.  I acted as the lead designer to assist the company with their  facelift.  View select screen shots below or view the site <a href="http://www.cityofcamden.org/"><em><strong>here</strong></em></a>.</p>
<ul>
<li><strong><em><a title="City of Camden Homepage" href="http://www.heyward5000.com/images/camden_home_lightbox.jpg" rel="lightbox[759]" rel="shadowbox[post-759];player=img;" target="_blank">Homepage</a></em></strong></li>
<li><strong><em><a title="City of Camden Internal Page" href="http://www.heyward5000.com/images/camden_internal_lightbox.jpg" rel="lightbox[759]" rel="shadowbox[post-759];player=img;" target="_self">Internal Page 1</a></em></strong></li>
</ul>
<p><strong><em><a class="wpGallery" title="City of Camden Internal Page" href="http://www.heyward5000.com/images/camden_internal_lightbox.jpg" rel="shadowbox[post-759];player=img;" target="_self"><br />
</a></em></strong></p>
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		<title>Whaley Foodservice</title>
		<link>http://heyward5000.com/x/2009/09/whaley-food-service/</link>
		<comments>http://heyward5000.com/x/2009/09/whaley-food-service/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 18:30:19 +0000</pubDate>
		<dc:creator>W. Heyward</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://heyward5000.com/x/?p=747</guid>
		<description><![CDATA[<p></p>
<p>Whaley Foodservice&#8217;s website was, for lack of better words, a bit out of date.  I acted as the lead designer ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1383" title="whaleyheader" src="http://heyward5000.com/x/wp-content/uploads/2009/09/whaleyheader.jpg" alt="whaleyheader" width="659" height="230" /></p>
<p>Whaley Foodservice&#8217;s website was, for lack of better words, a bit out of date.  I acted as the lead designer to assist the company with their facelift.</p>
<p>I also created the animation on the front page of the website.  While I&#8217;m usually not into elastic easing, for some reason that particular technique seemed to fit for this site.</p>
<p><strong> </strong>View select screen shots below.</p>
<ul>
<li><strong><em><a title="Whaley Foodservice Homepage" href="http://www.heyward5000.com/images/whaley_home_lightbox.jpg" rel="lightbox[747]" rel="shadowbox[post-747];player=img;" target="_blank">Whaley&#8217;s Homepage</a></em></strong><strong><em> </em></strong></li>
<li><strong><em><a title="Whaley Foodservice Internal Page" href="http://www.heyward5000.com/images/whaley_internal_1.jpg" rel="shadowbox[post-747];player=img;" target="_blank">Select Internal Page<br />
</a></em></strong></li>
</ul>
<p>Or, view Whaley Foodservice&#8217;s website  <a href="http://www.whaleyfoodservice.com" target="_blank"><em><strong>here</strong></em></a>.</p>
<p><em>( Since I&#8217;ve become uninvolved in the project, the type within the animated section has changed.  The hierarchy of size is destroyed, the leading is poor, and the gangly gaudy glare of the glow of the orange type interferes with its legibility.  Please disregard. )</em></p>
<p><strong><em><br />
</em></strong><strong><em><a title="Whaley Foodservice Internal Page" href="http://www.heyward5000.com/images/whaley_internal_1.jpg" rel="lightbox[747]" rel="shadowbox[post-747];player=img;" target="_blank"></a></em></strong></p>
<p><strong><em><a title="Whaley Foodservice Internal Page" href="http://www.heyward5000.com/images/whaley_internal_1.jpg" rel="shadowbox[post-747];player=img;" target="_blank"><br />
</a></em></strong></p>
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